WooCommerce & eShop Development

We build & optimise WooCommerce stores for the Greek & EU market with Skroutz / BestPrice feeds, performance engineering and clear growth KPIs.

What we deliver

Lightweight custom theme (no bloat), clean codebase, scaling-ready architecture, multi‑layer caching and monitoring of KPIs (CR, AOV, LTV).

Marketplace & Feeds

• Skroutz XML feed generation & validation
• BestPrice feed (category / attribute mapping)
• Dynamic price / stock sync
• Marketplace click & conversion tracking

Performance & Core Web Vitals

Lazy media, critical CSS, object + full page caching, query optimization, minimized plugin footprint.

SEO & Structured Data

• Product schema (Offer, AggregateRating)
• Clean URLs & indexability checks
• XML sitemaps (products, categories)
• Performance budgets & lighthouse CI

Conversion & UX

• Simplified checkout
• Guest + express payments
• Smart search & faceted filtering
• Cross‑sell / up‑sell logic

Payments & ERP

• Integrations: Viva Wallet, Stripe, PayPal
• ERP sync (SoftOne, Entersoft)*
• Automated invoicing (where supported)
• Secure order data handling (GDPR)

*Via available APIs or custom middleware.

Security & Compliance

• Hardening (roles, capabilities, nonces)
• WAF / rate limiting / brute force protection
• Regular updates & dependency review
• Backups & recovery procedures

Analytics & Monitoring

• Enhanced eCommerce (GA4 / server events)
• Funnel & cart abandonment reports
• Uptime & error logging
• KPI dashboard (CR, AOV, LTV)

Omnichannel & Marketplace KPIs

• Unified reporting (Skroutz, BestPrice, direct)
• Attribution models (first / last / data-driven)
• Feed health score & error trend
• Product margin vs commission dashboards
• RFM segmentation & cohort retention

Omnichannel Strategy

We design a strategy that synchronises inventory, pricing and campaigns across your eShop, marketplaces and offline channels, reducing overselling and optimising ROAS.

Deliverables